{"id":3225,"date":"2025-11-28T15:24:53","date_gmt":"2025-11-28T14:24:53","guid":{"rendered":"https:\/\/wiki.becom.digital\/shop\/uncategorized\/friday-snack-le-futur-des-marketplaces-du-social-commerce-et-du-chatgpt-check-out\/"},"modified":"2025-11-28T15:30:00","modified_gmt":"2025-11-28T14:30:00","slug":"friday-snack-le-futur-des-marketplaces-du-social-commerce-et-du-chatgpt-check-out","status":"publish","type":"product","link":"https:\/\/wiki.becom.digital\/fr\/shop\/replays-de-l-academie\/friday-snack-le-futur-des-marketplaces-du-social-commerce-et-du-chatgpt-check-out\/","title":{"rendered":"Friday Snack: le futur des Marketplaces, du Social Commerce et du ChatGPT Check-Out"},"content":{"rendered":"\n<p>Croissance strat\u00e9gique avec Bol, Amazon, TikTok Shop et le commerce pilot\u00e9 par l\u2019IA<\/p>\n\n<p>Les marketplaces sont devenues incontournables dans le mix e-commerce. Mais soyons honn\u00eates : tous les canaux ne contribuent pas r\u00e9ellement \u00e0 vos r\u00e9sultats. Lors de cette session, Thijs Verhoef, fondateur de Branndsom \u2013 une entit\u00e9 de Follo, vous montre comment utiliser les marketplaces de mani\u00e8re efficace pour g\u00e9n\u00e9rer plus de marge et de valeur de marque.    <\/p>\n\n<p>Utiliser les marketplaces comme simple canal de vente suppl\u00e9mentaire, sans strat\u00e9gie claire, co\u00fbte souvent plus de temps et d\u2019argent que cela ne rapporte.  <\/p>\n\n<p>Ce que vous allez apprendre : <\/p>\n\n<p>\u2705 Quels canaux ajoutent de la valeur \u00e0 votre marque <\/p>\n\n<p>\u2705 Quels canaux il vaut mieux \u00e9viter <\/p>\n\n<p>\u2705 Comment renforcer votre strat\u00e9gie de canal avec des donn\u00e9es, des exemples concrets et une grille d\u2019\u00e9valuation intelligente <\/p>\n\n<p>\u2705 Comment l\u2019IA et le commerce conversationnel changent les r\u00e8gles du jeu<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"Friday Snack: Marketplaces, Social Commerce and ChatGPT Check-Out\" src=\"https:\/\/www.youtube.com\/embed\/5xpgQNzmpwU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les marketplaces sont devenues incontournables dans le mix e-commerce. Mais soyons honn\u00eates : tous les canaux ne contribuent pas r\u00e9ellement \u00e0 vos r\u00e9sultats. Lors de cette session, Thijs Verhoef, fondateur de Branndsom \u2013 une entit\u00e9 de Follo, vous montre comment utiliser les marketplaces de mani\u00e8re efficace pour g\u00e9n\u00e9rer plus de marge et de valeur de marque.  <\/p>\n","protected":false},"featured_media":3224,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[76],"product_tag":[112,97],"class_list":{"0":"post-3225","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-replays-de-l-academie","7":"product_tag-boutique-en-ligne","8":"product_tag-marketing-outils","9":"pa_content-creator-becom-fr","11":"first","12":"instock","13":"shipping-taxable","14":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Friday Snack: le futur des Marketplaces, du Social Commerce et du ChatGPT Check-Out - Becom Federation<\/title>\n<meta name=\"description\" content=\"Les marketplaces absorbent plus de 60 % de la croissance e-commerce et l\u2019IA transforme l\u2019exp\u00e9rience client. 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